Marketing Comprehensive Major, 72 hours: B.S.-No Minor Required

Location(s): Online, On Campus

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CIP 521401

Students choosing a comprehensive major in Marketing must complete the Common Professional Component courses and earn a minimum grade of C in each of the following courses.

This program has an online-only option.

Requirements

The Northwest Core (44-47 hours)

Institutional Requirements (4 hours)

Common Professional Component (48 hours)

Required Courses (15 hours)

MKTG 55332 - Promotion Credit Hours: 3
MKTG 55333 - Consumer Behavior Credit Hours: 3
MKTG 55430 - Sales and Sales Management Credit Hours: 3
MKTG 55432 - Marketing Research Credit Hours: 3
MKTG 55434 - Marketing Management Credit Hours: 3

Student must take two of the following for a total of 6 hours (6 hours):

MGMT 54415 - Intern in Management Credit Hours: 1 to 3
OR
MKTG 55435 - Intern in Marketing Credit Hours: 1 to 3
MKTG 55331 - Retailing Credit Hours: 3
MKTG 55334 - Social Media Marketing Credit Hours: 3
MKTG 55431 - Logistics Management Credit Hours: 3
MKTG 55437 - International Marketing Credit Hours: 3
MKTG 55440 - Business Study Abroad Credit Hours: 1 to 6

Recommended Electives (3 hours)

300 or 400-level advisor-approved elective Credit Hours: 3

Free electives as needed to reach minimum 120 graduation hours

This program is an ACBSP accredited program.