Strategic Advertising Major, 61 hours: B.S.-No Minor Required

Required Courses (61 hours)

• MMED 20130 - Professional Media Writing Credit Hours: 3
• MMED 20151 - Journalism Practicum (Newspaper) Credit Hours: 1
• MMED 20230 - Introduction to Advertising Credit Hours: 3
• MMED 20243 - Media Design Credit Hours: 3
• MMED 20303 - Introduction to Web Publishing Credit Hours: 3
• MMED 20304 - Advertising Case Studies Credit Hours: 3
• MMED 20333 - Social Media Strategies Credit Hours: 3
• MMED 20351 - Advanced Journalism Practicum (Newspaper) Credit Hours: 2
• MMED 20409 - Media Business and Entrepreneurship Credit Hours: 3
• MMED 20416 - Senior Seminar Credit Hours: 1
• MMED 20428 - Advertising Campaigns Credit Hours: 3
• ACCT 51201 - Accounting I Credit Hours: 3
• ACCT 51202 - Accounting II Credit Hours: 3
• FIN 53311 - Business Law I Credit Hours: 3
• FIN 53324 - Fundamentals of Business Finance Credit Hours: 3
• MGMT 54313 - Principles of Management Credit Hours: 3
• MKTG 55330 - Principles of Marketing Credit Hours: 3
• MKTG 55332 - Promotion Credit Hours: 3
• MKTG 55333 - Consumer Behavior Credit Hours: 3
• MKTG 55430 - Sales and Sales Management Credit Hours: 3
• MKTG 55432 - Marketing Research Credit Hours: 3

•  

• MKTG 55438 - International Business Credit Hours: 3

• OR

• MMED 20450 - Mass Communication Study Abroad Credit Hours: 1 to 6

Free electives as needed to reach minimum 120 graduation hours