Mar 13, 2025

2024-2025 Undergraduate Catalog

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2024-2025 Undergraduate Catalog

Agricultural Media, 63 hours: B.S.-No Minor Required

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CIP: 010802

The program is an interdisciplinary program with collaboration between the School of Agricultural Sciences and the School of Communication and Mass Media. In addition, the program is designed to allow students to choose an emphasis area in broadcasting, journalism, or advertising with an internship in an agricultural media role as part of the degree requirement.

Requirements

The Northwest Core (44-47 hours)

Institutional Requirements (4 hours)

Core Courses in Agricultural Sciences (19 hours)

AGRI 03102 - Principles of Microeconomics in Agriculture Credit Hours: 3
AGRI 03150 - Animal Science Credit Hours: 4
AGRI 03232 - Crop Production Credit Hours: 3
AGRI 03301 - Professional Selling in Agriculture Credit Hours: 3
AGRI 03396 - Agricultural Advocacy Credit Hours: 3
AGRI 03508 - Agriculture Policy Credit Hours: 3

Advisor-approved upper division electives in Agricultural Sciences (6 hours)

Any 300-level or higher course in Agricultural Sciences for which the prerequisites are met

Core Courses in Mass Media (21 hours)

MMED 20110 - Fundamentals of Electronic Media Production Credit Hours: 3
MMED 20130 - Professional Media Writing Credit Hours: 3
MMED 20243 - Media Design Credit Hours: 3
MMED 20303 - Introduction to Web Publishing Credit Hours: 3
MMED 20314 - Communication Law and Ethics Credit Hours: 3
MMED 20320 - Theories of Mass Communication Credit Hours: 3
MMED 20333 - Social Media Strategies Credit Hours: 3

Media Practicum Requirement (1 hour)

Choose one from the following:

MMED 20150 - Journalism Practicum (Yearbook) Credit Hours: 1
MMED 20151 - Journalism Practicum (Newspaper) Credit Hours: 1
MMED 20215 - Practicum in Radio Credit Hours: 1
MMED 20216 - Practicum in Television Credit Hours: 1

Internship Requirement (3 hours)

A minimum of 3 hours of advisor-approved internship is required.

AGRI 03498 - Agriculture Occupations Internship Credit Hours: 3 to 6
OR
MMED 20452 - Internship Credit Hours: 1 to 3

Seminar Requirement (1 hour)

AGRI 03296 - Seminar Credit Hours: 1
OR
MMED 20416 - Senior Seminar Credit Hours: 1

Select one of three emphasis areas (12 hours):

Production/Broadcasting Track (6 hours)

MMED 20224 - Introduction to Audio Credit Hours: 3
MMED 20225 - Video Production Credit Hours: 3

Advisor-approved upper-division electives (6 hours)

Choose from the following:

MMED 20315 - Video Journalism Credit Hours: 3
MMED 20329 - Audio Technology and Recording Credit Hours: 3
MMED 20330 - Advanced Video Production Credit Hours: 3
MMED 20334 - UX and Analytics Credit Hours: 3
MMED 20417 - Television Directing Credit Hours: 3

Journalism Track (6 hours)

MMED 20352 - Copy Editing Credit Hours: 3
MMED 20358 - Feature Writing Credit Hours: 3

Advisor-approved upper-division electives (6 hours)

Choose from the following:

MMED 20327 - Advanced Reporting Credit Hours: 3
MMED 20357 - Opinion Writing Credit Hours: 3
MMED 20425 - Knacktive Credit Hours: 3

Advertising Track (6 hours)

MMED 20230 - Introduction to Advertising Credit Hours: 3
MMED 20304 - Advertising Case Studies Credit Hours: 3

Advisor-approved upper division electives (6 hours)

Choose from the following:

MMED 20334 - UX and Analytics Credit Hours: 3
MMED 20343 - Communication Design Credit Hours: 3
MMED 20425 - Knacktive Credit Hours: 3
MMED 20428 - Advertising Campaigns Credit Hours: 3

Free electives as needed to reach minimum 120 graduation hours

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