Apr 26, 2026

2026-2027 Graduate Catalog

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2026-2027 Graduate Catalog

Strategic Communication Emphasis, M.B.A.

Location(s): Online, On Campus

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CIP: 520201

Students in the MBA: Strategic Communication program will develop the ability to apply concepts of strategic communication useful in making managerial decisions, expand their knowledge of business and economics principles important to managers, and utilize mathematical and statistical methods for business decisions. This program provides both internal and external communication tracks.

Program Requirements

MBA Core Courses

ACCT 51646 - Managerial Accounting Credit Hours: 3
ECON 52654 - Managerial Economics Credit Hours: 3
FIN 53621 - Financial Management Credit Hours: 3
MGMT 54611 - Business Decision Analysis Tools Credit Hours: 3
MGMT 54616 - Organizational Behavior in Administration Credit Hours: 3
MGMT 54618 - Executive Seminar Credit Hours: 3
MKTG 55630 - Strategic Marketing Credit Hours: 3

Internal Strategic Communication Track

COM 29610 - Foundations of Graduate Studies in Strategic Communication Credit Hours: 3
COM 29621 - Conflict Management and Negotiation Credit Hours: 3
COM 29622 - Organizational Culture and Power Dynamics Credit Hours: 3

External Strategic Communication Track

COM 29610 - Foundations of Graduate Studies in Strategic Communication Credit Hours: 3
COM 29633 - Media Relations and Strategic Communication Credit Hours: 3
COM 29642 - Brand Management and Public Relations Credit Hours: 3

Total Credit Hours: 30

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