Marketing Emphasis, M.B.A.

Location(s): Online, On Campus

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This program prepares students to meet and exceed marketing goals for any organization and to develop their ability to respond to the needs of an ever-changing global marketplace. Students will also learn about contemporary marketing communication strategies and examine the application of mathematical and statistical methods for effective business decision-making.

Requirements

MBA candidates who choose the Marketing emphasis must complete the following courses.

ACCT 51646 - Managerial Accounting Credit Hours: 3
ECON 52651 - Macroeconomics for Business Managers Credit Hours: 3
OR
ECON 52654 - Managerial Economics Credit Hours: 3
FIN 53621 - Financial Management Credit Hours: 3
MGMT 54611 - Business Decision Analysis Tools Credit Hours: 3
MGMT 54616 - Organizational Behavior in Administration Credit Hours: 3
MGMT 54618 - Executive Seminar Credit Hours: 3
MKTG 55630 - Strategic Marketing Credit Hours: 3
MKTG 55631 - Advanced International Business Credit Hours: 3
MKTG 55635 - Advanced Marketing Communications Credit Hours: 3
MKTG 55636 - Global Marketing Management Credit Hours: 3

Total Credit Hours: 30

*Executive Seminar must be taken during your last term of enrollment.