Strategic Advertising Major, 61 hours: B.S.-No Minor Required

Location(s): On Campus

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CIP: 090903

The Strategic Advertising Major blends applied advertising coursework with strategic marketing and other business courses. Students will learn business fundamentals while delving deeper into the discipline of advertising, which includes message and media strategies.

Requirements

The Northwest Core (44-47 hours)

Institutional Requirements (4 hours)

Required Courses (61 hours)

MMED 20130 - Professional Media Writing Credit Hours: 3
MMED 20151 - Journalism Practicum (Newspaper) Credit Hours: 1
MMED 20230 - Introduction to Advertising Credit Hours: 3
MMED 20243 - Media Design Credit Hours: 3
MMED 20303 - Introduction to Web Publishing Credit Hours: 3
MMED 20304 - Advertising Case Studies Credit Hours: 3
MMED 20333 - Social Media Strategies Credit Hours: 3
MMED 20351 - Advanced Journalism Practicum (Newspaper) Credit Hours: 2
MMED 20409 - Media Business and Entrepreneurship Credit Hours: 3
MMED 20416 - Senior Seminar Credit Hours: 1
MMED 20428 - Advertising Campaigns Credit Hours: 3
ACCT 51201 - Accounting I Credit Hours: 3
ACCT 51202 - Accounting II Credit Hours: 3
FIN 53311 - Business Law I Credit Hours: 3
FIN 53324 - Fundamentals of Business Finance Credit Hours: 3
MGMT 54313 - Principles of Management Credit Hours: 3
MKTG 55330 - Principles of Marketing Credit Hours: 3
MKTG 55332 - Promotion Credit Hours: 3
MKTG 55333 - Consumer Behavior Credit Hours: 3
MKTG 55430 - Sales and Sales Management Credit Hours: 3
MKTG 55432 - Marketing Research Credit Hours: 3
MKTG 55438 - International Business Credit Hours: 3
OR
MMED 20450 - Mass Communication Study Abroad Credit Hours: 1 to 6

Strategic Advertising Major, 61 hours: B.S.-No Minor Required

Location(s): On Campus

Requirements

Required Courses (61 hours)

Free electives as needed to reach minimum 120 graduation hours