Social Media Management Major, 57 hours: B.S.-No Minor Required

Location(s): On Campus

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CIP: 090909

The B.S. in Social Media Management is meant to prepare the student for the use of social media in a promotional or business context. Students will have an opportunity to learn about crafting audience-specific messages for specific social media platforms, creating visuals specific for audiences, analytical use of data, and ethically using social media.

Requirements

The Northwest Core (44-47 hours)

Institutional Requirements (4 hours)

Required Courses (57 hours)

MMED 20110 - Fundamentals of Electronic Media Production Credit Hours: 3
MMED 20130 - Professional Media Writing Credit Hours: 3
MMED 20220 - Media Literacy Credit Hours: 3
MMED 20225 - Video Production Credit Hours: 3
MMED 20230 - Introduction to Advertising Credit Hours: 3
MMED 20243 - Media Design Credit Hours: 3
COM 29260 - Public Relations Techniques Credit Hours: 3
MMED 20303 - Introduction to Web Publishing Credit Hours: 3
MKTG 55330 - Principles of Marketing Credit Hours: 3
COM 29332 - Propaganda and Persuasion Credit Hours: 3
MMED 20333 - Social Media Strategies Credit Hours: 3
MMED 20334 - UX and Analytics Credit Hours: 3
MKTG 55334 - Social Media Marketing Credit Hours: 3
MMED 20355 - Photojournalism Credit Hours: 3
COM 29360 - Principles of Public Relations Credit Hours: 3
COM 29460 - Public Relations Problems: Cases, Concepts, and Campaigns Credit Hours: 3
COM 29210 - Communication Theory Credit Hours: 3
OR
MMED 20320 - Theories of Mass Communication Credit Hours: 3
COM 29469 - Internship in Public Relations Credit Hours: 1 to 3
OR
MMED 20452 - Internship Credit Hours: 1 to 3
COM 29401 - Special Topics Credit Hours: 1 to 3

Note:

COM 29469 , MMED 20452 , and COM 29401 should be taken for 3 credit hours

Social Media Management Major, 57 hours: B.S.-No Minor Required

Location(s): On Campus

Requirements

Required Courses (57 hours)

Note:

Free electives as needed to reach minimum 120 graduation hours