Digital Media Comprehensive Major, 61 hours: B.S.-No Minor Required

Location(s): On Campus

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CIP: 110801

Content Strategy Concentration

This is an interdisciplinary major in conjunction with the School of Fine and Performing Arts, the School of Computer Science and Information Systems, and the School of Communication and Mass Media. Three concentrations are available for this major: Computer Science Programming (Computer Science and Information Systems), Content Strategy (Communication and Mass Media) and Visual Imaging (Fine and Performing Arts).

The Northwest Core (44-47 hours)

Institutional Requirements (4 hours)

Must include the following:

CSIS 44130 - Computers and Information Technology Credit Hours: 3

Required Core Courses (27 hours)

ART 13191 - 2D Design Credit Hours: 3
ART 13192 - Three-Dimensional Design Credit Hours: 3
ART 13294 - Typography Credit Hours: 3
MMED 20120 - Introduction to Mass Media Credit Hours: 3
MMED 20243 - Media Design Credit Hours: 3
MMED 20303 - Introduction to Web Publishing Credit Hours: 3
CSIS 44144 - Web Development I Credit Hours: 3
CSIS 44334 - Web Development II Credit Hours: 3
MKTG 55330 - Principles of Marketing Credit Hours: 3

Required Courses for Content Strategy Concentration (28 hours)

MMED 20110 - Fundamentals of Electronic Media Production Credit Hours: 3
MMED 20130 - Professional Media Writing Credit Hours: 3
MMED 20230 - Introduction to Advertising Credit Hours: 3
MMED 20314 - Communication Law and Ethics Credit Hours: 3
MMED 20333 - Social Media Strategies Credit Hours: 3
MMED 20334 - UX and Analytics Credit Hours: 3
MMED 20343 - Communication Design Credit Hours: 3
MMED 20355 - Photojournalism Credit Hours: 3
MMED 20409 - Media Business and Entrepreneurship Credit Hours: 3
MMED 20416 - Senior Seminar Credit Hours: 1

Advisor-Approved Electives (3 hours)

Advisor-approved electives Credit Hours: 3

Choose three hours from the following courses (3 hours):

MMED 20150 - Journalism Practicum (Yearbook) Credit Hours: 1
MMED 20151 - Journalism Practicum (Newspaper) Credit Hours: 1
MMED 20215 - Practicum in Radio Credit Hours: 1
MMED 20216 - Practicum in Television Credit Hours: 1
MMED 20322 - Advanced Practicum in Radio Credit Hours: 2
MMED 20326 - Advanced Practicum in Television Credit Hours: 2
MMED 20350 - Advanced Journalism Practicum (Yearbook) Credit Hours: 2
MMED 20351 - Advanced Journalism Practicum (Newspaper) Credit Hours: 2
MMED 20450 - Mass Communication Study Abroad Credit Hours: 1 to 6
MMED 20452 - Internship Credit Hours: 1 to 3

Free electives as needed to reach minimum 120 graduation hours

This major requires CSIS 44130 Computers and Information Technology as a prerequisite course as required by course descriptions. Students, therefore, should take this course for their Digital Literacy Institutional Requirement.

Concentration in Computer Science Programming

see the School of Computer Science and Information Systems

Concentration in Visual Imaging

see the School of Fine and Performing Arts