MKTG 55334 - Social Media Marketing

Credit Hours: 3
This course examines how to use social media technologies, channels, and programs to create, communicate, deliver, and exchange valuable offerings for an organization’s stakeholders. Specifically, some basic concepts, theories, models, and research methods will be explored, helping marketing students develop social media marketing plans to enhance an organization’s performance in the areas of marketing research, new product development, promotion, branding, pricing, relationship management and service recovery, and retailing and e-marketing.

Prerequisite(s): MKTG 55330 with minimum grade of C.