MKTG 55331 - Retailing

Credit Hours: 3
A strategic approach to retailing which concentrates on planning to meet the objectives of the retail concept. Specifically this includes planning and organizing the retail firm, planning and managing merchandise, on-line retailing, understanding and communicating with the consumer, choosing a store location, developing store personnel, pricing retail merchandise, and integrating and controlling the retail strategy.

Prerequisite(s): MKTG 55330